THE TZAR CHRONICLES
The ads were directed by genius
documentarian Errol Morris, a frequent dabbler in the world of commercials
who's contributed to campaigns for Levis, Citibank, and Nike, among others.
It helped that the ads were incredibly easy
to produce, requiring only the creative director on the campaign, a whiteboard
and a brown marker. These ads were conceived as a refreshing change from
typical shipping spots, which show trucks and package handlers and
business people meeting deadlines.
Whose ads are we talking about?
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